Find a restaurant
Find an event
Connect to share what you're reading and see friend activity. (?)

Look who’s rising on Chicago TV’s dawn patrol

Posted in Robert Feder | Chicago Media blog by Robert Feder on Feb 28, 2013 at 8:00am

Stefan Holt and Daniella Guzman

It only took a year for Stefan Holt and Daniella Guzman to close the gap in Chicago’s early morning news race.

Anchored since last March by Holt and Guzman, NBC 5 News Today at 4:30 and 5:30am finished first among adults between 25 and 54 — the group most coveted by advertisers — in the just-completed February sweeps.

WGN Morning News
leads from 6am on among adults in the 25-to-54 demo, according to Nielsen numbers.

Holt, the Chicago-born son of NBC News anchor Lester Holt, has been a rising star since he joined NBC 5 as a reporter and weekend morning news anchor from WPBF-TV in West Palm Beach, Florida, in June 2011. Guzman signed on last March from KPRC-TV in Houston.

Their rise coincided with declines of as much as 35 percent since last year for ABC 7. Hosea Sanders, who has anchored mornings at the station since 1994, was joined by co-anchor Judy Hsu in 2001. ABC 7 bosses said Wednesday they are not considering any changes to talent in their morning news lineup.

ABC 7 continues to lead in overall households in all local news time periods, and widened its margin in February at 4, 5, 6 and 10pm.

Previous post
Next post
Share with your network
Comment
About Robert Feder
Robert Feder has been keeping tabs on the media for more than three decades, including 28 years as a reporter and television/radio columnist for the Chicago Sun-Times. He's a lifelong Chicagoan and graduate of the Medill School of Journalism at Northwestern University. At age 14, he founded the first and only Walter Cronkite Fan Club.
Subscribe via e-mail

Browse the archives