The Schuba brothers unveil a sleek new music venue that builds on the rep of its Schlitz-stained sibling.
WHAT Lincoln Hall, a new live-music venue from the Schubas owners
WHEN Slated for an October opening
WHERE 2424 N Lincoln Ave (no phone yet)
Brothers Chris and Mike Schuba aim to repeat the successful formula that’s kept their modest club/tavern afloat for 20 years with its new venue, Lincoln Hall, at the site of the former 3 Penny Cinema in Lincoln Park. Older brother Chris says the idea has been in the works for four or five years, but they closed on the property only last September.
Since then, they’ve gutted and rehabbed the building that opened as a nickelodeon theater in 1913. Now covered wall-to-wall in newly stained poplar, the main bar and dining area yields to exposed brick, with laser-cut panels lining the ceiling. It’s remarkably more contemporary than the ornate interior of Schubas, and like that club’s companion, Harmony Grill, Lincoln Hall will also serve food.
The music room is deceivingly shallow, approximating the size of Schubas’ band room turned sideways, but with a larger bar and an ample sound booth easily accommodating DJ rigs. But the main attraction is the expansive balcony, which also includes a full bar and unobstructed view of the stage that wraps around the room.
Booking won’t stray far from Schubas’ eclectic variety of singer-songwriters and rising indies, though talent buyer Matt Rucins notes they expect to add more dance parties to the mix. An industry-exclusive e-mail aiming to recruit staff estimated the capacity at about 500, but the Schubas won’t know for sure until a fire marshal puts it in writing. A website and a Twitter account speak to the club’s virtual promise, but we’ll let the numbers (below) speak for themselves.
380 yards of poured concrete
1.2 miles southeast of Schubas
3 bars (main room, music room, balcony)
20 beers on tap
6 bathrooms (including in the green room)
1.9 miles of electrical/AV conduit
16 stage monitors acquired from Wilco
9,251 square feet
27 tons of structural steel
144 feet south of the former Lounge Ax (now Soirée Bar)
7,000 linear feet of stained poplar wood paneling
Check out the other sections in our 2009 Fall Preview: