Caribou Coffee releases Starlight and Eclipse
Every so often my colleagues and I will get a new food product in the mail, and then promptly subject the rest of the office to said product. Such was the case today when I decided to brew two new roasts of coffee from Caribou Coffee. You may recall that Starbucks started, a light(er) roast, last week; Caribou's timing in releasing their own light roast, Starlight, and a new ultra-dark roast, Eclipse, does not seem coincidental.
It's not entirely fair to compare my Starbucks and Caribou experiences, since the former was sampled at a Starbucks cafe, while the latter was made in our office coffee machine. Still, I feel safe in saying that Caribou's light roast tastes far more light than anything Starbucks puts out (or ever would). Here's a comment from one of my co-workers that just popped up in my inbox:
"I just tried what was in the pot right now, and I assume it is the light roast, because it didn't have a very bold flavor. I put a tiny bit of sugar in mine and it already seems to be overpowering the taste of coffee."
Actually, the coffee that co-worker drank was Eclipse, the dark roast, made with strict adherence to the package's suggestion of one big spoonful of grounds per ounce of water. I agree with this taster that the Eclipse, though it sports some decent body, is pretty weak with flavor. It's also kind of oily, in an unpleasant way. As you can imagine, the Starlight is even weaker than the Eclipse, though in that instance it's more forgivable—it's more in keeping with expectations for a light roast.
The general concensus: Neither Eclipse nor Starlight is bold enough to entice us into Caribou. But then, personally, Blonde isn't going to get me into Starbucks more often, either. If I want a light roast of coffee (which seems to be the thing right now), I'll go withinstead.