The battle for Missoni | Haul photos
This morning, Missoni's collection for Target went on sale online and in Target stores. Goods from the Italian designer at regular people prices went like hotcakes, or more to the point, like they were made of pure gold. Target's website ground to a halt from massive traffic. Fights broke out at some stores, or least we imagine they must have. A few brave TOCers hit a Chicago Target and had this to say about the experience.
The shopping was how I imagine black Friday shopping, but more cut throat, more attractive and better dressed. This morning’s Missoni shoppers were competitive and ruthless and while it was fun and got everyone’s adrenalin rushing, some shoppers were very nice, but the majority were rude and in it to win it! —Andy Katzman
The appeal of the Target for Missoni sale drew us to the store's Roosevelt location at 7:30am this morning. We showed up with a game plan, a printout of the items we knew would be in store and the quantity we wanted of each. Some shoppers mocked our approach while others stared on in admiration while we studied a store map and planned who would attack each department.
The doors opened a minute after eight and guests shoved their way into the Target, grabbing carts and baskets and already scanning the store for Missoni items.
As we ran with the masses for the escalator Target employees shouted "no running" and shoppers were already grabbing items by the handful and moving on to find something else. Women headed upstairs carryings fists of scarves, tote bags and umbrellas and a quick glance back at the rack confirmed that these items were already gone.
Our plan kicked in and we scattered in different directions to grab as many items as possible. Shoppers were ruthless as they fought over patterned plates, bedding, sweaters, shoes and luggage. People didn't even seem to care what they were getting as long as it was made with those signature Missoni patterns.
Within 15 minutes it appeared as though every Missoni shelf was cleared out. Some shoppers looked on with envy, others with disdain as they saw cart after cart go by with the items they coveted and missed out on.—Erin Delahanty