If you've ever stopped in the newish (it opened last Spring) Hermès shop in the Gold Coast, you know that it's a spacious store. The upscale scarves and other accessories usually take center stage. But for the next few days, the space is filled with the kind of action normally taking place behind-the-scenes. [The family-run luxury goods brand is currently under threat of a takeover by the massive LVMH group, so perhaps reaching out to a new consumer is an effort to maintain its independence.] The Hermes Festival of Crafts kicked off last night with a VIP party, where guests saw demonstrations of the inner workings of the brand's handbags, scarves, jewelry and more by the French Hermes experts. The demos are open to the public starting today and lasting until Wed 16. Even if you can't afford one of the classic scarves or other Hermès items, you can still appreciate the craftsmanship that goes into making them.