Chicago T-shirt line | Skim Milk
Josh Scholl makes artistic tees with a wink toward subversive and sarcastic humor
What it is A local line of artistic T-shirts (with a humourous twist) by Josh Scholl
Who he is Scholl, 31, started his T-shirt line about five years ago, but back then called it DesignerDrugs. “I don’t know if you remember, but at that time there were a bunch of really stupid sayings on T-shirts,” he says. “I thought to myself, I could do better shit than that.” Scholl, who has no graphic-design background (his day job is in marketing), made the name change to Skim Milk last year after discovering a DJ duo is also named Designer Drugs. And they weren’t down with sharing the name. “The reason they found out about it was because they got an e-mail from someone complimenting their shirts, and they were actually [talking about] my T-shirts,” he says. Scholl found the line’s new name via an online naming contest held for customers.
What he makes “My philosophy is life’s too short to make boring T-shirts,” Scholl says. So, instead of logo shirts (“The day I create a logo shirt is the day I should close up shop,” he says), the self-proclaimed T-shirt snob opts to make artistic tees with a nod toward subversive and sarcastic humor. The shirt featuring a photo of Phil Spector has a caption that says i think i killed someone. Another design, called “Makers Marks the spot” features two ladies doing suggestive things to a bottle of whiskey. A more subtle shirt simply features a black-and-white photo of Iggy Pop and Debbie Harry. They are the kind of shirts you’d see in a Marc by Marc Jacobs boutique. (Most retail for around $35.) Scholl describes his customers as the type who shop at Barneys, but who’re also really into streetwear. The tees have been a hit with indie musicians, too: They’ve been spotted on members of the Black Lips, Neon Indian and Vivian Girls. He’s made the whole collection available for sale, but plans to eventually start releasing collections by season.