Gold Coast women’s boutique Sofia graduates to more grown-up digs on Walton Street.
If you felt Sofia’s departure from Oak Street earlier this summer was abrupt, you weren’t the only one. The team behind the trendy boutique felt the same way. “We always knew it was a possibility of it happening,” store manager Erin Kannett says, “but it happened so fast.”
The store’s lease was terminated once the neighboring Esquire Theater was sold (Chicago futures trader Donald Wilson Jr. is transforming the theater and a couple of surrounding buildings into a retail area featuring upscale stores and a steakhouse), but it turns out the sudden exit was a blessing in disguise for Sofia. It allowed the store’s team to head to California for the summer and open a pop-up shop that attracted celebrity shoppers such as Rachel Zoe and David Duchovny. That temporary relocation gave the management a break to figure out the next step in Chicago.
That next chapter turned out to be finding a new space just one street over that reflects a more mature Sofia. The boutique started in 2009 as an appointment-only vintage showroom near Clark and Division Streets, added new designer duds when it moved to Oak Street a year later and has evolved into more of a lifestyle boutique ( now featuring sportswear line Splits59 and even home goods) in its sleek new outpost. You’ll no longer find vintage here, but an employee mentioned it might host an occasional vintage trunk show.
One thing that’s missing in the space is the famed dressing-room wall featuring autographs from the store’s celebrity shoppers. Before they moved out of the Oak Street space, employees took pictures of the wall and cut out the signatures. Kannett says they thought about framing them and putting them on the walls, but decided those autographs were more of a moment for the Oak Street space. “This feels more like a grown-up store,” she says. “Plus, we don’t want to do anything to ruin the walls.”
Sofia, 100 E Walton St (312-640-0878, sofialivelovely.com).