Joe Zee | Q&A
Elle Creative Director Joe Zoe talks about his new TV show, All on the Line, and his favorite magazine covers.
Let’s talk about your new show.
Sundance came to me with the idea. I think the thing that was lacking, at least for me, was authenticity in terms of what’s being portrayed on TV. The world isn’t Project Runway, but it’s also not Devil Wears Prada. In each episode, I work with a struggling designer who’s hit a roadblock. It’s not a new kid. It’s about someone who’s done it and can’t seem to get to the next level.
So did you have to tell the designers things that were hard for them to hear?
I was a tough critic. But I’m not just outwardly an asshole for no reason. I’m just a guy who really just wants to be honest. And I really helped them change the product and helped them identify what the problem was in their business.
Some of your favorite magazine covers?
I pushed to do Lady Gaga on the cover of Elle. That was sort of her first big American magazine cover. I worked on the Hollywood issue of Vanity Fair with Tom Ford. That cover became really iconic with him and Keira Knightley and Scarlett Johansson naked. I did Winona Ryder in a “free Winona” T-shirt for W right after she was arrested. Those are exciting career milestones for me.
All on the Line premieres on Sundance Channel Tuesday 29 at 9pm.