How the Cubs will return to the World Series by 2014
I’ve been burned before. I know I said I’d never let it happen again. But I can’t help it. There’s just something about you that’s different—something special. I think you could really be the one.
Carlos Portocarrero, Cubs fan
I understand why you’ve become jaded. You’ve had a bad century. But I am different. I could try to win you over with a lot of empty words, but you’ve heard them all before. Carlos, you need a man with a plan. A man who knows where he’s going to be in three years.
I’m that man, Carlos. And this is my plan.
Read it. I await your reply.
YEAR ONE: DESTROY AND REBUILD
This might hurt a little. It might even hurt a lot. It might get so bad that you even see Alfonso Soriano batting in the leadoff spot. Don’t worry. I know what I’m doing.
I’m building from the ground up. We need to teach players the right way. It’s about more than words. It’s about more than baseball. It’s about showing we’re committed. That’s why we’ve written a manual covering everything we believe in. We call it “The Cubs Way.” The Cubs Way used to be losing. Not anymore.
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