Trying Flywheel classes for the first time.
Flywheel’s cult status
Breaking down the characteristics of a Flywheel follower.
Followers’ identifying characteristics
Black lululemon leggings and tank tops; beet-red faces, dazed eyes and sweat-dripping skin post-class
“Woooooo!” shouted in response to a particularly painful climb or sprint, or an instructor’s query about how people are feeling
Tweeting how excited you are to go to class that evening; swarming the locker area after class; waiting in line for the lone bathroom; logging onto flywheelsports.com the instant class registration opens for the week to reserve a specific bike, even though they’re all the same
Hooking newbies with one free class; referring a friend to get a $50 credit; perks like free fruit, ponytail holders