CorePower Yoga

CorePower’s cult status
Breaking down the characteristics of a CorePower follower.

Followers’ identifying characteristics
Back-baring, strappy tops; bare feet; tight yoga pants with no VPL

Mantra
Noisy, open-mouthed exhales, often followed by a gulping inhale and/or panting due to the insane heat

Rituals
Squeezing your mat into spaces not large enough to accommodate another yogi; post-class trampling of others in search of your shoes in the cubbies by the front door; waiting in line just before class to rent a towel or two ($1 each)

Evangelizing methods
Offering newcomers a week for free, followed by a sales phone call disguised as a feedback survey; in-class instructor promotions of weeklong boot camps; spa-like atmosphere to make it feel less like a gym