TV tonight: Trust Me premieres
Comparing Trust Me, which premieres tonight at 9pm on TNT, to Mad Men simply because they’re both set at advertising firms makes about as much sense as faulting Bride Wars for not living up to Ingmar Bergman’s Scenes From A Marriage. But since Trust Me is in the unfortunate position of riding Mad Men’s coattails, just indulge me in a few false comparisons.
If Roger Sterling can drink egg yolks for breakfast, Mason (Erick McCormack from Will and Grace) and Conner (Tom Cavanagh), the ad-men best friends whose banter comprises most of the hour-long show, can barely finish a half-glass of red wine. If Peggy, Betty and Joan provide an acting showcase for female performers, Trust Me sets women’s rights back decades, offering up a weasely, neurotic copywriter—Sara (Monica Potter)—whose character is wildly inconsistent and seems like an afterthought (although not as much an afterthought as Mason's wife, who shows up randomly toward the end of the episode).
If the design and clothing on Mad Men evince obsessive attention to detail, Trust Me thinks that you can throw a bunch of Blackhawks jerseys around and flash the Sears Tower and, voila, this is a “Chicago” show. Since the first couple episodes don't make too many attempts at jokes, the series seems to be a light-hearted drama about the trials of Mason and Conner's close friendship. But honestly, I’d rather watch Bromance.